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Anna Heinrich post pinged by ad watchdog amid stricter influencer rules – Sydney Morning Herald

An Instagram photo, posted to her 380,000 followers, showed the Bachelor winner wearing a green dress. But it went against the advertisers’ new code of ethics.



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Past complaints to Ad Standards about influencers advertising transparency were dismissed after passing the relevant audience test, including a case in 2018 about a post by P.E Nation designer Pip Edwards featuring Mercedes-Benz and one in 2020 about a post by fitness entrepreneur Ashy Bines promoting a hair mask brand.
Runaway The Label was also the subject of a separate complaint last year over two posts by influencer Sophie Batzloff, but Ad Standards determined her followers would perceive them…

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